Given the low awareness and penetration levels of insurance in the country, Almond Productions Limited, producers of Almond Finance and Wealth Report on television and Wetin Insurance Dey Do Sef on Radio, is expanding their reach to Ibadan and its environs, the Chief Executive Officer of the company Ms. Faith Ughwode has said.
In a statement in Lagos, she said the 30-minute programme chronicles major events and happenings in the financial services sector of the nation’s economy with special focus on insurance reportage and X-rays issues as they unfold through personality interviews in a no-holds-barred session.
She said the programme would hit BCOS TV from February 14, this year.
She noted that the choice of BCOS is the reach and clarity of its signal in Ibadan and environs.
She said: “People easily access the station’s signal in their homes and offices even without antenna. This has made BCOS the station of choice for residents. For us as a production firm, quality is what we stand for hence we are constantly on the lookout for television stations with qualitative transmission to partner with nationwide.
“Meanwhile, the interview segment of the programme has been re-branded. The new segment called Insurance Townhall will bring together experts from within and outside the industry to discuss topical issues as they unfold. All these innovations are aimed at increasing insurance awareness and by extension deepen penetration in the country.
“At Almond Productions, we believe that the future of the insurance market is in retail business, especially now that the economy is standing shakily on one leg with the plunge in global oil prices.
“The retail market can only be developed when people get information on the workings and benefits of insurance. This is why we are taking our programme to Ibadan and environs so that people can visually see and hear what is happening in the insurance industry every week. For operators who wants to pursue retail business this year, our platform will provide their brand the needed visibility through partnership with us.”
She stressed that with the state of the economy, people were anxious about their tomorrow and insurers must educate them on why they need insurance now more than ever before.
Source: The Nation newspaper