Chuks Udo okonta
In a bid to enhance penetration and grow the Insurance premium, the Corporate Affairs Committee of the Industry trade association Nigeria Insurers Association popularly known as CAMCONIA is set to engage in a professional interactive session at her monthly meeting holding on April 15, 2016 to fathom ideas on how to effectively deploy digital marketing strategies in growing the industry bottom-line. To lead the session is an expert on digital marketing Mr. Tobi Asehinde, the founder and Managing Director of Vibe Web Solutions, he will be speaking on Insurance Industry Growth Acceleration through Digital Marketing.
In a statement signed by Mr. Tunde Odeyemi, the Chairman of CAMCONIA, the interactive session is expected to be engaging and an eye-opening platform for the Brand and Corporate Communications Managers of the Insurance Industry. Odeyemi stressed that most digital or social media campaigns are designed to attract massive traffic and advertise the brand. He mentioned that traffic and rankings are great for online marketing campaign, but if those visitors do not convert into actual customers or leads, it does not really matter. Consequently, the session is expected to focus on how we can drive maximum revenue and profit for the Insurance Industry through our digital marketing platforms.