Consumers: New targets for Insurance Operators emerges

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Insurance consumers have set eight targets for underwriting firms in order to improve their services and meet the expectations of the insuring public.

This was contained a communiqué released after  the annual insurance consumer forum with the theme, “The place of technology in excellent customer service in the Nigerian insurance industry,” organised by Almond Productions Limited in Lagos.

The consumers said the operators should do more to promote insurance literacy in the country; that practitioners should leverage modern technology in the distribution of insurance products; and that there should be an enhanced collaboration between the Nigerian insurance industry and the relevant government agencies in promoting compulsory insurance in the country.

The consumers also said that the industry should put in place a more efficient complaint bureau system to settle disputes arising from insurance contracts; that underwriters should strive to set up efficient research departments that would help them to identify the insurance needs of the Nigerian publics; and that the firms should prioritise the training and re-training of the insurance marketers so that they would be more abreast with the contents of the products being marketed to the insuring public.

Part of the communiqué read, “Insurance practitioners should look for the opportunities coming from the present economic recession, more so that recession is a risk and insurance is all about risk management; there is a need for the industry to adopt modern technology so as to efficiently remind policyholders of policies that are due for renewal.”

The guest speaker at the event, Mr. Alex Anameje, also said that it was important for the insurance industry to leverage available technology to capture its own market share.

He said, “Indeed, no company can talk of excellent service delivery without technology, which of course must be consistently updated. Insurance operators are certainly not an exception.”

The Chief Executive Officer, Almond Productions, Faith Ughwode, said its focus revolved around issues bordering on the delivery of excellent customer service.


Source: Punch