Firm Collaborates with Broker on Life Insurance

WellNewMe, a preventive digital   health  solutions  platform is collaborating  with  Enterprise   Trust  Insurance Brokers Ltd  to add value to life insurance services in Nigerian   and make Nigerians more aware of their health risks.

The organisations  said they will be working directly with members of the public, corporate entities as well as insurance companies who offer health insurance and life assurance as well as with health management organisations (HMOs) with the aim  of reaching majority of Nigerians with health risk information and solutions to their discovered problems in order  to achieve its objective of producing a happier, healthier and more productive society Sterling &Greenback.


Both chief executive officer of Sterling &Greenback .com the initiator of the platform Dr Obi Igbokwe and Chief executive officer of Enterprse Trust Insurance Brokers Pascal Egerue  said the platform will  go a long way to improve on health status of Nigerians and make life insurance services  more beneficial and meaningful  to the insuring public and  to insurance companies.

Obi said designing the platform was informed by the realisation of the fact that  it  is often  hard to get people make changes to habits that they have carried out for years.

He said against this backdrop,a lot of work is being done to make the platform as engaging as possible to build a long term relationship with its  user based and invariably guide them towards making those changes a little bit at a time.

He regretted that corruption, under funding, constant strikes and sever brain drain have left Nigeria’s health system constantly hanging at the edge of a major total collapse observing that this  has led to shortfall in number of health personnel serving Nigeria’s thick population.

“In May, 2015 the chairman of the Association of General and Private Medical Practitioners of Nigeria, AGPMPN, Dr. Adeyeye Arigbabuwo, said currently, Nigeria has just 9,000 doctors serving over 160 million people. He explained that the Medical and Dental Council of Nigeria, MDCN has on their register 65,000 doctors, out of which 40,000 are practicing in the Diaspora.

Of the 25,000 doctors currently practicing in Nigeria, 16,000 are resident doctors whom he said may decide to leave on completion of their training, leaving the country with 9,000 doctors to deal with a population of 160 million.

Obi said all these have left a lot of Nigerians scrambling, seeking any sort of service from a system that is near death itself adding that invariably, it stands to reason that the sensible way to ensure good health is to make sure one does not fall ill. It also helps to keep in mind that 50% of all illnesses are due  to poor lifestyle choices and hence preventable.

He noted that incidences of chronic diseases such as hypertension, type 2 diabetes, cardiovascular disease and cancer are rising in Nigeria quoting the WHO as saying that about 46% of adult Nigerians above the age of 25 have hypertension, and  that what’s even more startling is that only a third of people who have hypertension are aware they have the condition while incidence of diabetes is currently about 5% and is expected to double over the next decade. 

He said against this backdrop,WellNewMe is designed to be personalised for each user based on their health risks and goals.
“We believe this is a much better approach as it is likely to increase engagement and yield more results, especially when it comes to our corporate clients.

According to Obi, Workplaces have been fingered as a major contributory factor to the increase in these conditions as many workplaces are now sedentary settings and often provide easy access to energy-dense food and beverages. 

He said Workplace wellness offers a way out for Nigerians in the urban areas as a sizeable number of urban residents are actively employed and spend most of their waking hours in the workplace. Workplace wellness is any health promotion activity or organizational policy designed to support healthy behavior in the workplace and to improve health outcomes.

“In other words, it is a conscious effort by employers to improve the health of all its employees whether through health fairs, health education, medical screenings, healthy office snack delivery services, health coaching, weight management programs, wellness newsletters, on-site fitness programs and/or facilities and educational programs”.

Hr said Management at WellNewMe strongly believe that employers by implementing population-based programmes including health risk appraisals and health screenings in combination with goal-oriented interventions will invariably be contributing towards building a healthier society.