The new Miss Insurance 2016, Adaeze Okeke, has said that she will use her position as insurance industry ambassador to create insurance awareness across the country with special focus on deepening micro insurance penetration among Nigerians.
Okeke, who is a staff of Linkage Assurance Plc said she will focus on insurance awareness creation and micro insurance promotion because many Nigerians are excluded from insurance service delivery mainly due to too much concentration of insurance marketing activities on urban areas.
She said her main target in this regard would be market women and school children.
“As Miss Insurance 2016, I intend to concentrate on creating insurance awareness, focusing more on micro-insurance products, which I believe will improve the financial inclusions of the huge market at the bottom of the pyramid.
“You will agree with me that a significant percentage of the people of our great country Nigeria have been largely uninsured.”
“Nigeria with a population of over 166million people has only 0.5 percent insurance penetration, this suggests that we have a lot of work as practitioners to do”, she stated.
The new Miss Insurance said she was aware of the fantastic job being done by registered intermediaries in promoting insurance awareness especially in the grassroots, adding that she would leverage on what they have done so far and work assiduously to deepen insurance awareness and penetration.
This, she said was hinged on her firm belief that the insurance sector is critical to the growth and development of any country especially emerging economies such as Nigeria.
She said with the support of her company, Linkage Assurance, the Chattered Insurance Institute of Nigeria, (CIIN) and all other stakeholders, she would achieve what she has set out to do.
Speaking, spokesman of CIIN, the organisers of the Annual Miss Insurance beauty Pageant, Shekoni Taofeek, said the Annual Miss Insurance Beauty Pageant,started in 1972, when the industry produced the first Miss Insurance,the late Mrs Stella Obasanjo.
He said the star prize for the winner then was a television set.
According to him, this was later changed to brand new car after the golden jubilee celebration by the institute.
On his part, Managing Director, Linkage Assurance, Godwin Wiggle urged the industry queen to identify with every programme of the institute.